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PetSmart

Friday Programs

Science Of Skin

Dr. Cliff Faver & Suzanne Marchetti

The Science of Skin is a four-part lecture series that builds on concepts. It is very important to attend all four lectures to get the most out of this series so that you can have a complete understanding of the “why” in what you do, or should be doing, in your care of the hair and skin of our pets. This is taught by a veterinarian and a groomer from a scientific perspective but will be taught at a level even the beginner will benefit from.

Hour 1) Short Coat

Pet coats can be defined into 3 types; short, medium and long. During this lecture Dr. Faver and Suzanne will discuss the short coat and its anatomy, specific skin and hair needs, skin problems specific to the short-coated pets and the best ingredients to use to get optimal health and beauty.

Hour 2) Medium Coat

Pet coats can be defined into 3 types; short, medium and long. During this lecture Dr. Faver and Suzanne will discuss the medium coat and its anatomy, specific skin and hair needs, skin problems specific to the medium coated pets, history and evolution of the medium “primitive” coat and the best ingredients to use to get optimal health and beauty.

Hour 3) Long Coat

Pet coats can be defined into 3 types; short, medium and long. During this lecture Dr. Faver and Suzanne will discuss the long coat anatomy, the specific needs of the long-coated pet, skin problems specific to long coat pets, handling matting and tangling issues and the best ingredients to use to get optimal health and beauty.

Hour 4) Therapies

Do you see pets with allergies, bacterial infections, excessive itching, dry, flakey skin, fungal/yeast infections and parasites but don’t know what to do? During this lecture learn how to successfully work on pets with these skin and hair problems. This comprehensive lecture is complete with case studies, full color before and after pictures and solutions to the pet skin problems groomers see every day. This lecture will help you apply all the principles you have learned in the earlier lectures.

Pet Professional's Business Makeover: Marketing, Management, Money and Media

Khris Berry

Whether a new or veteran pet professional, this course offers fresh insights which you can easily implement to infuse professionalism and energy into your business. Learn how to develop and redefine the strategies which lead you to run a successful and vibrant pet service business by utilizing the 4 "M's" to transform yourself and your business!

Hour 1) Marketing

How do you set yourself apart in a sea of competitors? Develop a personal brand! This class will help you define and develop your own brand. Whether you are mobile, corporate, solo, or work with other groomers, you can use these skills to distinguish yourself and create your own voice in your everyday workplace. Unleash the power of “You” in your workplace and watch your client base grow!

Hour 2) Management

Learning to manage people effectively is a hallmark of great leaders. Learn tips to manage employees, clients and more in this information packed seminar.

Hour 3) Money

How do you create a viable self-sustaining business which will sustain, endure, and thrive? In this seminar, you will learn strategies to focus on revenue streams and increase your business profit margin, as well as how to build your business to succeed financially and stabilize your revenue.

Hour 4) Media

This class will offer insights into getting the most from your media choices, avoiding pitfalls, and making bold choices to set yourself apart from competitors. Learn to flex your business muscle by using many forms of media.

Low Stress Grooming: Tips, Techniques, And Training

Terrie Hayward

Learn how to set you, the dog, and the family up to succeed. Build a relationship based on trust which will last for many grooming visits to come. Understand how to manage and communicate to more effectively get the behaviors that you need in order to groom faster, easier, and safer.

Hour 1) Introductions and Shaping Family Relationships

We’ll cover strategies to make your introductions count and communicate for collaboration with human clients.

Hour 2) Stress: What to Do About It

Define stress and its counterpart, “relaxation.” We will talk about improving canine body language reading and interpretation skills, and discuss how to react and interact in order to reduce anxiety and thus move more efficiently through the grooming process.

Hour 3) Science, not Opinion

We’ll dig in a bit to the science behind behavior and explore how a better understanding can translate to more effective grooming strategies. Also, with behavioral science on your side, you will be able to better explain to your human clientele how and why you elect certain techniques.

Hour 4) Happy Clients, Happy Business

We will discuss how creating a positive human/animal bond will improve your business and business goals. We’ll talk about translating satisfied, comfortable, and confident customers into dollars and a stellar reputation for groomers!

The Philosophy Of Spa

Michelle Knowles


Do you want to change your regular salon into a spa environment? Learn how to incorporate therapeutics and take your salon to a higher level! Some topics that will be covered in this four-hour program are salon appearance, elite services, therapeutics, ingredients, and calculating fees.

Hour 1) What is spa?

In the first hour, Michelle will cover the basics of the spa revolution, which includes aromatherapy, essential oils, massage, chromatherapy and topical therapeutics.

Hour 2) Nuts and Bolts

In the second hour, Michelle will discuss the “nuts and bolts” of the Spa business. Some topics covered will be salon appearance; look like money to make money, customer service; learn to identify and care for the spa client, calculating costs; learn to price your new services, spa menus and marketing techniques; let your clients know what you offer.

Hour 3) Ingredients

This session will cover the importance of ingredients and sourcing your materials. You’ll learn how to read labels at a glance, and what is harmful and what is helpful in the products that you use.

Hour 4) Techniques and Therapies

The last hour will be focused on putting the techniques and therapies into practice. Learn how to organize your treatments, time management of therapies, product choices and how to put them together to give good spa services.

CGA Salon Semi-Permanent Color Certification

Angela Kumpe & Lori Craig

In this four-hour class you will be shown step by step tutorials on how to properly apply dye for different desired effects. This will cover numerous aspects of dye application including; how to dye a design on short coats and on a carved coat, how to prevent color bleeding, proper rinsing, proper products for different coat types, how to get desired colors and how to use stencils with dye.



Once the demonstration and tutorial portions of the class are finished, each student will be required to participate in a hands-on application test. No dog is needed for this test, the instructors will supply dogs and/or faux fur for the testing.

Jodi’s Tricks Of The Trade

Jodi Murphy

Spend the day with Jodi while she grooms several breeds throughout the day. She will share with you all her tips and tricks that she has learned over the years that make her grooms stand out from the rest. Jodi will discuss the key structure points while grooming which will assist in creating a well-balanced, stylized trim on each breed.

Handstripping With Mr. Terrier

Scott Wasserman

If you mention Terriers in the AKC circuit, Scott Wasserman is a name that comes to mind. Join him as he discusses tools and the proper hand stripping techniques that can be used in practical applications in your salon. From harsh coated terriers to sporting dogs, and even those mixed breeds, Scott will share his knowledge on successful hand stripping, ending with a live dog demo.

Hour 1) Understanding the Theory of Hand Stripping

This segment covers hair anatomy, why we hand strip and choosing the right tools for the job.

Hour 2) Technique

This session discusses the technique of hand stripping and covers the steps for staging a coat, rolling a coat and working furnishings, etc.

Hour 3) Patterns, Puppies & Pricing

This segment covers patterns, grooming puppies and elderly dogs. Pricing and marketing will also be discussed.

Hour 4) Hand Stripping demo

The last hour will feature a live demo in a wire coated dog.

Friday Evening

Creating Winning Protocols For Groomers

Dr. Dana Koch

Learn how to set specific standards and consistent protocols to follow to protect both yourself and the animals you serve. Protocols can include safety regulations, vaccine requirements, equipment usage, handling difficult animals, and environmental conditions.

How To Add Cat Grooming To Your Salon

Mary Oquendo

Cat grooming is an undertapped market. Let Mary walk you through adding cat grooming to your existing business or better yet, become your area’s cat-only grooming facility. This workshop will include marketing, cat physiology, cat behavior and tips on how to wash and dry cats.

The 4 R’s To Keeping Your Appointment Book Full

Melissa Verplank

The secret is maximizing your Referrals, Rebooking & Retention Rate. By focusing on these four concepts, you can have an enormous impact on your bottom line. You must have the ability to retain clients. Building a system that highlights the 4 R’s is not an overnight process. You need to look at your business model as a whole. You need to leverage yourself within your team and your community. In this session, Melissa shares with you ways she has done multiple times within the pet services field.

Big And Beautiful: The Standard Poodle

Sue Zecco

If there's a single breed that you're certain to find coming to you for grooming, it's the Poodle. All of them – no matter what trim style their owners select – should be elegant, well-balanced, and scissored. Grooming difficult feet, achieving a beautiful topknot, and getting that overall balanced look are not the easiest tasks in the world. Sue will demonstrate techniques and short cuts, provide timesaving tips, and show you how to do quick and stylish everyday pet trims.