Groom & Kennel Expo

February 2-5, 2012
Pasadena, CA

Sunday pet pro topics

 

Poodle In A German Trim

Michell Evans

The German Trim is great for those clients who “don’t want their Poodle to look like a Poodle.” The great secret is that this style does fit the Poodle breed standard! Michell will show you how to create this elegant, sporty trim using snap-on combs of various lengths and then blending and finishing with scissors. She will demonstrate the clipper work on the face and feet. Michell will also explain the choices and techniques for the tail and ears.

The Money You Are Leaving On The Table

Susan Kopitz

Susan will share the tips that helped her start and run two profitable salons. She will cover everything from using efficient equipment to increasing the value of each customer. She will do this by demonstrating how to start or improve your retail sales and increase your add-on services.

The Art Of Fur: Adding Color To Your Bottom Line

Kathleen Sepulveda

Kathleen and her design team, “The Art of Fur,” will show you how creative color can add big bucks to your bottom line in the Salon. Blow pens, hair extensions, nail art, stencils and air brush as you have never seen before! Kathleen will be assisted by Travis and Marylynn, who appeared with Kathleen on Dogs 101.

Health & Care Of A Double Coated Dog

Ken Griffith

In this one-hour seminar, Ken Griffith will discuss the issues particular to double coated dogs, including dander allergies in pet owners. Learn how to care for shedding coats and how to maintain healthy coats between bathing. Ken will also go over grooming tips for double coated dogs, including the various options for shampoos and conditioners, brushing and combing, stripping product out of coat, the pros and cons of shaving coats, drying time, coat staining, and show trimming. Also learn how simple changes can reduce cost and labor in your salon.

How To Deal With Bad Online Reviews

Marco Lalau

Your business will constantly be judged by uncontrollable and sometimes unfair online critics. A groomer’s reputation is his/her livelihood, and defending that is essential. In this hour-long seminar, you will develop the tools to deal with negative online reviews proactively and learn to respond to them in a professional manner.

Snap-On Comb Techniques

Jodi Murphy

Using snap-on combs will save you so much time from unnecessary scissoring. These combs can wreak havoc on your trims if they are not used properly. Let Jodi demonstrate different techniques that will help you get your dogs done in a timely manner. Learn when to use a blade as opposed to using a comb attachment. Understanding coat texture will help you decide which tool to use.

Creating The Canine Utopia In Your Salon

Donna Carey

Donna will discuss how to use the skills you have to create utopia in your salon and how to use your intuition to build a connection with each dog you groom. She will also teach skills used to calm nervous dogs and create a relaxed, safe grooming atmosphere. Donna will discuss business strategies to maintain a constant flow of cash and happy customers and will teach strategies for talking with clients.

Super Styling The Bichon Frise

Sue Zecco and Jay Scruggs

Getting the proper breed profile and balance in some dogs is more difficult than in others. The Bichon Frise can fall into the difficult category, unless you’re equipped with the knowledge and skills incorporated by Sue and Jay. You’ll learn how to use snap-on combs to establish breed profile and balance in half the time you’d otherwise have to spend. Using these scissor and thinning shear techniques, you’ll create the perfect Bichon head and achieve the beautiful Bichon expression.

Dog Control Training In The Grooming Salon

Carol Visser

How much time do we waste with wiggly, fighting, biting dogs? Can this behavior be corrected in the salon? Absolutely. Learn how to save time and frustration with your worst furry fiends. Body language, early warning signals, and how to speak “dog” included.