Thursday Programs

Brusher Bather Certificate Program

Teri DiMarino

Your ability to do your job, and do it right, separates you from being “just a bather” to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, “groomer wannabes”, seasoned groomer techs and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

Tools of the Trade and How to Use Them
From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. “These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be discussed.

Dematting…It’s Not What It Used To Be
Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

What’s In Those Bubbles??? Shampoos, Conditioners & Spray
Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a “groomers-eye” view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but, what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

Getting the Most Out of Your Bathing and Drying Time
Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products and thoroughly cleaning and then drying the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

This program is five hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade Show on Friday, Saturday and Sunday.

Secrets of Mobile Pet Grooming

Jodi Murphy

In this four-hour seminar, Jodi will cover everything Mobile!

Scheduling, Routing and Pricing
Jodi covers what every groomer needs to know to make their business as profitable as possible.

Shedding Coats the Mobile Way
Learn the most effective way to shed coats, which will cut your drying and clean up times down to a minimum. It all goes back to the basics of skin and coat. Learn why these techniques work as well as they do. These techniques will have your short-coated breeds and double-coated breeds back begging for more.

Capitalizing on Clientele
With mobile grooming, the amount of regular clients we can take on is limited. Many mobile groomers have to put potential clients on a waiting list. Learn how to make more money on your current clients.

Maintaining a Successful Business
Learn easy ways to keep your business running smoothly. Learn how to keep the clients you have. It’s very easy to let clients run your business. This seminar will teach you how to stay in control.

This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Canine Massage Thinking Outside the Box!

Sherri Shinsky

Animal massage is growing in popularity with pet care professionals and the public. Now is the opportunity to learn how pets respond to massage and what it can do for your bottom line. New revenue sources are always great if you can provide them.

“Animals do things for a reason,” says our speaker. “Sometimes it’s genetic or behavioral, but often it is a case of mistaken identity wrapped up in pain and discomfort. Learn the physical and physiological effects of canine massage and how massage can affect a dog’s willingness to cooperate.”

Sherri will lead you to Think Outside The Box, when it relates to total relaxation for canines. She will discuss superficial muscles (directly under the skin) and how they are used. She will teach you to understand the canine nervous system. Sherri will feature hands-on techniques for canine massage and relaxation. Sherri will focus on how to create relaxation using the tender touch technique for you to take home to your grooming business.

Thursday Evening

Fast and the Furriest!

Carol Hoover and Deanise Stoops

Carol Hoover and Deanise Stoops team up to bring you a fun, action-packed class that combines two very different types of Poodle trims into one seminar. First, the fast: They will demonstrate the elusive puppy trim. They will show you how to do the groom from tip to tail in under an hour. You will learn time-saving tips on setting patterns, scissoring, and clipper work. Then, the furriest: The Scandinavian trim is known for using more of the dog’s hair to create unique angulation. Carol and Deanise will demonstrate how to set yourself apart from other groomers by adding this European flair to your everyday grooming with the use of this eye-catching style.

This program is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

Groom Fusion

Carlos Carrizzo

Carlos will teach easy-to-implement and time-saving methods to produce beautiful results in this live grooming demonstration. He will begin with priming the coat and move onto the art of style drying. Carlos will then show the use of tools. He will demonstrate “walking” your scissors, hand-stripping and how to create texture with unlikely tools. To conclude the demonstration, he will show some finishing touches to perfect the groom.