Animal Care Building Construction Requirements, Costs & Process
Scott Learned
Eventually, most animal care professionals want to buy or build their own facilities. Shelters, veterinary hospitals, grooming salons, kenneling and other animal care services are highly specialized. The commitment is long-term and typically requires facilities that are too specific to be met by rental properties and prototypical development spaces. In this lecture,
we will address several of the basic aspects of animal care design and
construction:
- How many animals can be housed
- How large the building and rooms should be
- Expectations of cost
- Understanding of the various methods by which a building can be designed and constructed
- The different people involved in the process
- When you need a design professional
- When you need a building permit
- Benefits and detriments of renovation
Beyond The Groom Room – Oster Grooming Theater
Chris Pawlosky
Knowledge is Power. The more you know, the more you grow, professionally and financially! Chris will teach us the science of canine skin. Fully understanding the life cycle of a dog’s coat will help you make better decisions using and choosing techniques and products. Missi utilizes the same information to make you the indispensable professional your customer can rely on beyond the groom room. Topics include the science of canine skin, nutrition, holistic health and choosing the best product for your salon.
Classical Conditioning Dealing with the Emotional Dog
Pia Silvani
Classical conditioning involves the dog learning that certain stimuli are paired up. In other words, when the dog sees "A", "B" happens. Classical conditioning tends to impact reflexive (i.e. salivation) and emotional (fear and aggression) behaviors. Anyone dealing with dogs on a daily basis will probably see changes in the dog’s behavior – good and bad. The dog may become extremely excited one moment and exhibit a fear response the next. Training the dog to do something with treats or stopping behaviors through punishment may not be the answer. Typically, classical and operant conditioning occur in conjunction. However, if they are pitted against each other, classical will typically win out. We will look at ways to help you work with the "emotional" dog.
Dog Training... Add On Moneymaker and Partnering Opportunity
Steve Appelbaum
This seminar will explore the opportunities of adding dog training to an existing business. Discussion will include class development, private lessons, behavior counseling, and other business related topics. “We will focus on the customer needs as well as motivational techniques to enroll clients in various dog training. Plus, we will touch on partnerships with other businesses, training trainers, site location and much more. This is a workshop that will help you increase your sales and bottom line by adding a niche to your existing business that will benefit you and your clients. It will also help the trainer explore partnering aspects with existing pet care facilities.
Follow Up and Follow Through! – Oster Grooming Theater
Chris Pawlosky
Understanding canine skin and coat will help you to achieve better results as a stylist. It will also aid in solving many skin care mysteries faced by your four legged customers. Become an invaluable partner in the overall health and well being of your canine clientele. Communicate to your customers the loving care you give their pets while they’re in your salon, and use this information to sell the proper products needed for home care and maintenance. Topics include skin, coat, species-specific health issues and identifying chronic imbalance in canine health system.
Gentle Handling Techniques
for Pet Pros
Audrey Ulrich
Think gentle handling only pertains to how you hold a dog? Think again! A gentle, comprehensive program for managing a dog’s experience from the time they enter your shop until the last wag of their tail as they walk out the door, will make your job easier and make the dogs you care for happier. This seminar will outline a step by step handling and training program for creating the best possible experience for your clients, their dogs and you!
Grooming 101
Oster Grooming Theater
Missi Salzberg and Chris Pawlosky
Understanding the anatomy and structure of a dog can make a huge difference in the final product. Small corrections and adjustments can bring out the true beauty of any pet and any breed. Chris will guide you through the basics of balance, symmetry and profile so you can make any pet look stunning! Missi will provide you with suggestions of products to up-sell and create money-making opportunities in your salon.
Holiday Crafts and Tips
Dawn Omboy
Holiday Crafts are not just for the holidays. Great finishing touches and craft items can make a groom complete and can be used year round by modifying them just a bit. In this class Dawn will show you how to make and attach fancy bows, holiday collars and cute tie on collars for all occasions. It’s fun and easy to do right in your own shop. Fancy pedicures with rhinestones and nail art are all the rage. Let Dawn show you how to add this to your everyday grooming for some extra sparkle and fun. Your dogs will be dazzled and so will your clients!
Jay Scruggs on Bichons
Jay will demonstrate a short, well-balanced, maintenance trim on the Bichon. "In this demo I will be using mostly clippers to set the length on the body and legs and will show an easy way to trim this breed short enough that your clients can maintain between appointments while leaving a little more length in
certain areas to keep the breed looking stylish," says Jay.
Learning Theory Basics
Getting the Behavior You Want!
Pia Silvani
Operant conditioning involves the dog learning that his behavior has certain consequences, good, bad, pleasant and unpleasant. Dogs tend to repeat behaviors when they are reinforced and inhibit behaviors when the consequence is unpleasant. Understanding the basic principles of how dogs learn through is critical if you are going to attempt to teach a new behavior or discourage an unwanted behavior. There are many ways to get a dog to do what you want. We’ll cover different concepts to help you achieve success!
Marketing Your Business:
Re-defining Your Focus
Lisa Vella
This seminar will identify what it takes to market your business in the continuously transforming pet industry. The pet industry is booming. In 2006, the New York Times reported that for every 5 dollars spent at the holidays, 1 dollar was spent on pets. Learn what you need to do to create a successful marketing platform in today’s pet industry. Topics will include understanding your customers needs, research, techniques, do's and don'ts, and much more.
Mask – A – Rage
Judy Bremer - Taxman
"This talk is more of a performance," says Judy Bremer – Taxman! With various masks, Judy will cover the various customers, etc., that we deal with – THE GOOD, THE BAD, THE UGLY! "So many times we just need to look at our situations and LAUGH. We deal with so much each day that laughter is good for our souls. But, learning is too! So, we will learn to take center stage or CEO status in our own business with regards to dogs, the customers, and employees," Judy says. This hour promises to be filled with fun and includes audience participation and prizes.
Petite Pals... Dealing with
Aggression in Small Dogs
Pia Silvani
Aggression is one of the most serious problems to deal with and one of the leading complaints of owners of small dogs. Causes can vary from lack of proper socialization, poor breeding, inconsistent training, over indulgence and much more. Aggression is a ‘normal’ canine behavior, but one that we should not be forced to deal with. If owners take a pro-active approach, many dogs can learn to control their emotions. However, once blood is drawn, the chances of successful rehabilitation lessen. We will take a look at a few common situations that cause dogs to exhibit aggression. Pia will give live demonstrations on how to deal with these situations to avoid a bite!
Petite Pals... Who Says Little Dogs Don’t Need Training?
Pia Silvani
Do small dogs require the same training, handling and socialization as their fellow 60 pounders? Is it fair to put a 3 lb. Yorkie in the same class as a 90-lb. Labrador? Are people not taking their little tykes out into public in fear of disease, trauma, injury or even death? If so, what are the risks of keeping the little dog at home and how does this affect you, the professional? Or, do owners really think little dogs aren’t much of a nuisance and don’t require training? Many small dogs rarely leave the house, especially during the cold weather, and if they do they are labeled "pocket pooches."
Putting Your Best Face Forward
Steve Appelbaum
How do you present a professional appearance to your clients and networking allies. This lecture will discuss how pet professionals present themselves to clients and the contacts with whom they create networking alliances.
Included will be:
How the create the look and
attitude you wish to present; brochures, flyers and business cards; and do's and don'ts. Actions speak louder than words. Learn how your actions may or may not be presenting the message you desire.
Secrets of Successful Groomers
Audrey Ulrich
Who do you ask for advice when you need help with losing weight, managing finances, child-rearing or marriage questions? You ask someone who is successful at it! In this seminar, you will learn ingredients for success from other highly successful groomers. These are people just like you who have attained emotional and financial success through their careers. Learn the secrets that can move you forward and how to deal with challenges along the way.
Solutions for Running Behind
(Scheduling)
Judy Bremer-Taxman
Sitting in a luxuriously appointed "den like" cruise meeting, several pet professionals shared major problems encountered either on a daily basis or regularly, with Judy Bremer-Taxman. What do you think was the #1 problem mentioned? The overwhelming majority said "running late and/or scheduling dilemmas and handling them when you’re rushed." This seminar offers great solutions to make a bad situation better, including the shop owner/groomer, the dog, and most of all, the customer. "We know these situations occur, so why wait until they happen to solve them! Let’s use the Boy Scout motto to ‘be prepared’ and have soothing solutions in place to make life easier for all of us!" says Judy. A handout is included!
Stenciling 101… How To Use Them And How To Make Em!
Dawn Omboy
Did you ever want to put just the right design on a dog but are not good at freehand? Well this is your chance to find out how. In this one-hour class you will learn the basics of stenciling patterns onto your groomed pets. It only takes a few minutes to rack up on this fun and easy income that will help set you apart from the competition. Want a special design for just the right occasion but can’t find the right pattern or size? You will also learn how to make stencils to suit your specific needs and unique holiday designs also.
Successful Scissoring Techniques
Jay Scruggs
Are you having a difficult time trying to get a smooth finish on your dogs without spending a lot of extra time? In this seminar, Jay will demonstrate proper body positioning to get the best control of your shears. How to choose a shear that best fits your hand is key to balancing a shear for smooth scissor work. Jay will show you simple tips and tricks to help improve the quality of the finish on all breeds. In this seminar blade type, handle, sizes, and quality of steel will be discussed. Whether you are a beginner or expert, this seminar will benefit the most advanced. Jay will demonstrate how to eliminate that bounce in your shear.
Talking Tools... and Fun
with Follicle -
Oster Grooming Theater
Chris Pawlosky
Coat care and dematting require the proper tools of the trade.
Now that we understand skin and coat care, how do we charge for
dematting, medicated baths, and other add-on services? Choosing the proper tools for the job in-house can save you time and the up-sell for home maintenance can make you extra income.