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Friday Programs

Cat Grooming Summit

Dana Chavez-Rey

Join Master Groomer Dana Chavez-Rey, global educator for Andis, for this four-hour Cat Grooming Summit. Dana will start with a brief overview of feline anatomy and physiology including a few basic functions like why cats rub or scratch surface areas. She will discuss recognizing distress and aggression in felines and what causes these reactions. How do you identify these signs before they excel, and when is it appropriate to end the grooming session? Dana will help you spot these behavior issues before the cat reacts aggressively.

Not all grooming equipment is appropriate for use on felines. Dana will go over the must-haves for cat grooming and answer the questions, “Why invest so much? What is right for me and my cat clients? Where to purchase from and why?” Lastly, Dana will do a live cat grooming demonstration and discuss differences in the staple cat trims. She will touch on safe alternatives to working with cats and modified techniques based on feline temperament. Dana’s Cat Grooming Summit is a can’t-miss for every groomer who works with cats.

Canine Massage Certificate Course

Malissa Conti-Diener

Join Malissa Conti-Diener in this certificate class that will show you how to add pet massage techniques to your current grooming business. She will cover anatomy and physiology, touch points and how to utilize them, basic tub and table massage techniques, and reflexology and acupressure. Learn how to calm and balance the pet before, during and after the grooming session.

The first hour of this course will be an intro to pet massage and will cover the history and importance, canine anatomy and physiology, basics on the skeletal and muscular systems, and safety for the pet and the practitioner. The second hour will go over massage techniques, the four foundation strokes of massage, and touch points for calming and relaxing the pet. The third hour of this certificate course will review reflexology and acupressure, and tub and table massage techniques. The last hour of this course will go over the business side of enhancing your spa services with pet massage and adding pet massage to your services.

Super Styling the Poodle

Sue Zecco & Jay Scruggs

If there's a single breed that you're certain to find coming to you for grooming, it's the Poodle. All of them— no matter what trim style their owners select—should be elegant, well-balanced, and scissored. Grooming difficult feet, achieving a beautiful topknot, and getting that overall balanced look are not the easiest tasks in the world. Jay and Sue demonstrate techniques and styles on several Poodles in this exciting all Poodle Day! They will provide timesaving tips, and show you how to do quick and stylish everyday pet trims that will be low maintenance for your everyday clients. Then be wowed as they demonstrate how to set patterns and execute those more traditional Poodle trims. Jay and Sue will demonstrate proper body positioning to get the best control of your shears. Choosing a shear that best fits your hand is key to balancing a shear for smooth scissor work. Whether you are a beginner or expert, this seminar will benefit you.

Groomer Assistant Certificate Course

Michell Evans

In this six-hour course, Michell Evans, The Grooming Tutor, will cover everything you need to know to advance from Brusher Bather to Groomer Assistant. A reliable, skilled Groomer Assistant is one of the most valuable assets in a grooming salon. Job security and higher pay are just some of the many benefits you should expect with the improvement and advancement of your skills, productivity and professionalism.

Michell will cover professionalism, customer service, partnership and team member skills, as well as advanced bathing techniques, medicated shampoo applications, ear plucking and cleaning, and anal gland expression. She will also cover advanced drying techniques, starting with high velocity drying and moving onto fluff drying, dematting and deshedding.

You will learn how to perform all aspects of a “Bath and Tidy,” starting with compliant and noncompliant dog handling techniques, as well as trimming of pads, butts, genitalia, eyes, ears, tails, bangs, chins, underlines, feet and pants, and nail clipping and filing. Also included will be anatomy, basic clipper and scissor techniques, applications and selections, as well as brushing, combing, grooming aids and much more.

Even if you are already performing the duties of a Groomer Assistant, this course is a good refresher. It is certainly an excellent building block toward becoming an expert Groomer Assistant! To receive a certificate for this course, attendees must be preset for all six hours of this seminar.

Care and Keeping of a Groomer

Chris Anthony

We know that in any business, good help is hard to find. Finding a skilled, compassionate groomer and keeping them on staff can seem like an impossibility. In a field where the question “Where have all the groomers gone?” is asked regularly, hanging on to one once you find one is even more important. In this seminar you’ll hear from a groomer who has worked at, and left, several different pet care facilities and corporations. She’ll share what could and should have been done to retain groomers, and what would have enticed her to stay. Get it straight from the horse’s mouth on what mistakes to avoid when dealing with groomers and how to attract the right groomer for your business.

Ways to Make More Money in Your Salon

Shannon Tupes

There are only so many dogs we can groom in a day! Rather than squeeze more dogs into your day, Shannon will discuss ways to effectively sell add-ons in your salon. Organizational techniques, efficient grooming, and add-ons are some of the topics that will be discussed in order to make more money in your salon.

Making Employees Salary

Corina Stammworhty

Why is the industry standard 50% commission? Learn the history of why groomers were paid this way and why the way of the future is hourly. Build a happier work environment and increase profit margins while becoming more compliant with changing laws. This course is designed for business owners who employ groomers but everyone can benefit from understanding grooming business from the inside out.

How to Get More Clients by Saying 'No'

Jennifer Bishop-Jenkins

Conventional wisdom says that the customer is always right. But we know better. Grooming business owners often report that our most challenging customers are the ones that ask us to do something that we know is wrong for the dog. And the most painful controversy among groomers on social media is the debate over doing what is right for the dog versus doing what the customer asks. This class will demonstrate how saying ‘No’ to what is wrong for the dog will end up gaining you far more customers than you will ever lose. Learn what to say and how to say it. And learn how to market that principled commitment to excellence towards building YOU the reputation as the BEST at what you do, drawing in more clients than ever!

Drop Coats from the Blue Lagoon

Blake Hernandez

In this hour-long class, watch Blake's creative take on a salon staple—the Shih Tzu! This style is fun and creative and EASY to maintain for pet owners. Think of it as the Mullet for the aristocrat; business in the front, eleganza in the back. Blake will show you how to turn fur into scales and make this pup a mermaid-inspired pet.

Grooming Straight, Flowing Coats

Victor Rosado

Improve your techniques to prep and care for the long-coated breeds and get an easy guide to work properly with this coat type as it should be. We understand grooming is not always about short sassy trims; some breeds require minimal trimming. In this seminar, Victor Rosado, ICMG NCMG, will teach you what to do…or what not to do with this coat type. Victor has dedicated years of grooming long, flowing-coated dogs and has developed some tips and tricks that will help you when you have long flowing hairs on your grooming table.

Asian Fusion 101: Drop Coat

Olga Zabelinskaya

Olga will show you and explain how to take a drop coat and groom it to look like a baby doll, teddy bear, or stuffed animal. Japanese or Asian style of grooming helps to "sell" your grooms, attract new customers, and bring your grooming ability one step up to a creative way of dog grooming. You can take a mixed breed that's a drop coat or curly coat and create a mixed breed masterpiece.

Drop Coats Made Easy

Cheryl Purcell

Scissoring breeds like Lhasa’s, Shih-tzus, Yorkies, and Havanese can be a real challenge. Does it seem, with every cut, you make scissor marks and leave it looking like a home job? It’s not as hard as you think! In this one-hour program, Cheryl will be doing a live demonstration while sharing a few tips and new techniques to help every hair find its place.

Social Media Marketing

Allison Sebastian

In this class, Allison Sebastian will be covering social media marketing and advertising from A to Z. With our world quickly entering a social media dominated world, your online presence is more important than ever! Let’s talk about what kind of post you want to make and where and when to make them to maximize your marketing efforts. Allison will show you how to make social media work for you and your business. Did someone say #hashtags? Yes, those too! Whether you are an everyday passionate groomer who just wants to make a name for themselves or a business owner of multiple shops, let's navigate this social media world together!

Social Media Science

Blake Hernandez

Algorithms, clickbait, content creation, OH MY! Allow Blake to walk you down the path more and more traveled—the road to free advertising and brand promotion that meets the mark. He will cover quick edits to your content to drive up that engagement and make you the one to watch. Groom smarter, not harder as you maximize your online presence.

Growing Your Business Through Social Media

Chanel Owens

Navigating Social Media in this day in age is not just important, it can be essential to the growth of some businesses. Chanel has taken her Instagram page from only 980 followers to 10k in nine months organically. If you are asking what organically means, you are not alone. Just a year ago, Chanel's business was four years old and sales were good, but there were still many groomers and pet professionals who had never heard of her product. Due to the growth on Instagram, sales have increased four times and her company is more well-known than ever before in our industry. Relating that to your shop, you can quickly grow from a small client base to having multiple clients by using social media in your local market.

Friday Evening

Groomer Assistant Certificate Course (Continues)

Michell Evans

Poodle Pet Trims

Michelle Breen

In this class, you’ll learn how to do stylish pet trims for your Poodle clients quickly and easily. Michelle will cover basic profile points and how to accomplish these with blades and snap-on combs, as well as proper scissoring techniques for speed and efficiency.

Geriatric Pet Grooming Certificate Course

Teri DiMarino

The years have not been kind to your client. What was once a bouncing, friendly, face-licking furball has turned into a fragile, senile curmudgeon with breath that could stop a train. His arthritis has him in almost constant pain and all he wants is to be left alone. But his hair still grows and the owner will trust him with no one else, as you’ve been grooming him since he was a puppy. As the owner and operator of a salon in South Florida, Teri specialized in the geriatric pet (AND owner) and became adept in handling situations unique to this type of client. She will examine handling techniques to avoid the anxiety often associated with the older pet and help you recognize and deal with health-related problems and the owner’s denial of their pet’s age and condition.

Simple Techniques to Get a Difficult Dog to Respond the Right Way

Sarah Drouin

Sarah Drouin is a certified dog trainer and obedience instructor with vast experience in handling difficult dogs. She will go over simple, yet effective techniques that will change the way a dog with no manners responds to you. Speaking "Dog" doesn't come naturally, but Sarah will teach you all you need to know!