PetSmart

Friday Programs

Taking Care of Business

Khris Berry

Business ownership and management can be a daunting venture for any pet professional. This series will teach you to care for your business by addressing common issues, offering valuable insight, and provide thought-provoking discussion about what it takes to operate a Pet Service Business in 2018. Each hour is a stand-alone seminar addressing a core area of business ownership. Get answers to your greatest challenges and leave feeling ready to focus on your Pet Business!

Hour 1) Employee Care and Keeping.

Hire, Train, Motivate. Finding, cultivating, and hiring employees is an obstacle faced by many Grooming Salon owners and managers. This hour-long seminar will help you learn how to find, maintain, and manage employees. From paycheck to performance, from handbook to contracts, common pitfalls and questions will be addressed.

Hour 2) Animal Care and Keeping

As a pet professional, creating a safe environment for animals is a cornerstone of your business. We will identify safe practices, learn to reduce pet stress, injuries, and illness all in one focused setting. Learn to write and implement Animal Advocacy plans and create your own safety protocol.

Hour 3) Financial Care and Keeping

Whether taking care of your financial future or that of your employees, addressing the health of your business financials is critical for success. This hour-long seminar will allow you to workshop on selecting financial providers, build budgets, examine expenses and ratios, and safeguard income.

Hour 4) Facility Care and Keeping

Whether you are mobile or land-based, you will learn to apply employee, customer, and animal friendly designs to your facility. Existing facilities can rethink and rejuvenate their work space; new facilities can learn to incorporate modern design elements that are people and pet friendly. Real-life information such as maintenance schedules, tenant/landlord relationships, and the bare necessities of business are among the topics discussed.

Healthy from the Inside Out: Let’s Replace Myths with Science

Dr. Cliff Faver

Hour 1) Nutrition: How Does That Effect My Job?

How much does nutrition play in the health of the skin? You might be surprised! Come and learn more about the diets we feed and what you may want to consider in choosing and recommending a diet. How much can we trust labels and what do we need to know about the dog food industry?

Hour 2) Allergies: Facts and Myths

Join Dr. Faver as he explores the facts and myths of what we know about skin allergies. Come prepared to rethink some of the common beliefs you may have! You’ll leave knowing only the facts that you need to confidently answer client questions and to treat skin allergies in your salon.

Hour 3) Myths of the Product Search

Confused about what products to use? How do you pick? Could my products or what I am doing actually be causing some of these skin issues? We will cover the science of what the skin and hair needs and some common sense methods of evaluating products. Let us take the some of the guess work out and put the “why” in choosing products. Let’s make the goal of healthy hair and skin more than just clean.

Hour 4) To Shave or Not to Shave?

What does the science tell us as to shave or not to shave? Why do our clients insist that we shave? What should we tell our client when they ask? This seminar will address all those hard questions that groomers face on a daily basis on this subject from a scientific perspective.

So You Think You're a Cat Groomer?

Lynn Paolillo

There is so much more to cat grooming than just nail trims and a quick shave down! Join NCGI Certifier and Certified Feline Master Groomer, Lynn Paolillo in this 4-part seminar series to see how much you really know about cats. Dive into the world of feline expertise and get serious about cat grooming. This class will include handouts and culminate with an extensive handling techniques live demonstration.

Hour 1) Before Grooming the Cat

A successful cat groomer is a problem solver. Every cat grooming appointment must be tweaked in order to ensure a safe and low-stress experience. In this seminar, Lynn will walk you through the initial client interview, what questions to ask, what to do about red flags and how to adapt the grooming process before you have even taken the cat out of the carrier.

Hour 2) How Well Do You Know Cats? Part 1

Did you know that the cat’s breed and even color can affect its behavior, coat texture and even grooming needs? Plus, every groomer should be knowledgeable in common illnesses and conditions that affect cats. During this seminar, Lynn will cover breeds, color terminology and common health concerns to help you establish yourself as a cat expert!

Hour 3) How Well Do You Know Cats? Part 2

It is common for groomers to consider cats “unpredictable.” They have sharp nails, sharp teeth and can do a lot of damage very quickly. In order to keep both you and the cat safe during the grooming process, you will need to become a cat detective! Join Lynn in this lecture to learn about feline temperaments and body language so you can decode cats like a pro!

Hour 4) Handling Techniques for Cat Grooming

Cats can be tricky to work with, and what happens if you groom by yourself, or your assistant calls out at the last minute? Learn about working with a cat's body style, anatomy, and behaviors in order to choose the appropriate handling techniques and grooming services for each cat, and how to execute these techniques by yourself. This lecture includes a live demonstration.

Dye Work for Clients

Angela Kumpe, Adriane Pope & Lori Craig

This day-long class is all about dye work in the salon; time management, containing the mess, pricing, and procedure. Have you wanted to add color as a service in your salon, or tried coloring and thought it was too messy, too time consuming, or thought that customers just wouldn’t pay extra for it? Angela and Adriane will show you how to add coloring to your services without a mess or spending all day on a simple dye job. They will tell you what you need to get started and where to get it. They will also tell you how to market color to clients, price your coloring services, and manage time for color jobs. During the class they will explore a large variety of coloring products and show you many useful tips for everyday coloring. Angela and Adriane will prove their theories and techniques to you by demonstrating multiple dye jobs on multiple dogs in the classroom including application and rinsing techniques.

Mobile Grooming Boot Camp

Gina Sutton & Patsy Tallant

In this fun and interactive mobile boot camp day-long seminar, you’ll learn the three key secrets of the trade to make your business operate smoothly, reduce stress and increase your bottom line. If you are considering mobile or already mobile, don’t miss this seminar.

Hour 1) Train Your Dragon, I Mean Client!

Establishing rapport with your clients is job/goal/requirement number one in the mobile grooming business. Attending this seminar will provide you the tools and techniques to deal with even the toughest of clients in a positive, professional manner. We will show you how to establish company policy that is effective in dealing with rescheduling, no shows, difficult pets, pricing issues, and how and when to raise prices. You will be able to transform your customers into loyal clients who truly appreciate and value what you do.

Hour 2) Mobile Routing Simplified

Do you feel like you are going in circles and chasing your tail at times? Join this interactive seminar to understand how to schedule and route effectively to reduce stress for you and your client, lower your operating costs and increase your income. Patsy will share with you her proven techniques and tips to resolve difficult routing issues and frustrating clients. YES, MOBILE GROOMING CAN BE SIMPLIFIED!

Hour 3) Mobile Grooming Uh-ohs

“What if” is a big question in the mobile grooming world. Flat tires, frozen pipes, extreme heat, generator break down and many more uh-ohs can hurt your bottom line. Those uh-ohs can add up to scheduling issues, upset clients and loss of income. Come learn how to avoid the pitfalls that cost you time and money. Gina will give you techniques and tips to avoid common issues with mobile grooming.

Hour 4) The Business End of It All…And It’s Not the Dog’s Tail!

Face it, we are artists in heart, mind and soul. This can sometimes equate to trouble when it comes to record keeping and tax time. Patsy will show you how all that desk paperwork or data entry can increase your income. Learn how to manage your income and expenses to insure stability within your company. Learn how to create a budget and stick to it. Patsy will show you the simplest way to navigate the ins and outs of record keeping without the stress, leaving you more time to do what you love - be an artist.

Getting It Done with the Grooming Professors

Chris Pawlosky & Judy Hudson

In this four hour course with the Grooming Professors, you’ll learn everything needed to prepare and groom a dog impeccability, how to apply basic grooming techniques and explore tools, which include clippers, blades, shears, bathing systems, driers and much more.

Hour 1) Skin Care for the Everyday Groomer

Chris and Judy will share secrets that will lead you to the perfect groom and talk about the science of the skin. This information will help you make better decisions when using and choosing techniques and products. Topics include the science of canine skin, bathing and better customer care.

Hour 2) Coat Care Using the Latest Grooming Tools

You will be learning proper coat maintenance techniques and drying the coat to maximize your finish and coat condition. Whether it’s the proper tools a client needs to maintain their pet between grooms, hand stripping or a shed control program, there are many ways you can truly benefit the pets coat and make money at the same time.

Hour 3) Capture the Perfect Breed Profile

What does the breed standard mean to you as a pet groomer? This is a walk through the process which will help you create the ideal image on any dog using its structure. In this same session we will also utilize different breed standards to refine your skills even further, and demonstrate scissoring, universal combs and many other helpful products and techniques.

Hour 4) Everyday Pet Styling

Chris and Judy will walk you through many time-saving grooming techniques and call out some consistencies between different designer breed grooms. They will also provide a number of tips and trick to change your everyday grooms. The goal is to create the best product in the shortest amount of time with the easiest processes.

Drop Coat Series

Scissor over Comb Technique: The Jonathan David Way!

Jonathan David

This session will be a demonstration of technical skills using shears. Jonathan will demonstrate his well-known thinning shear "Scissor Over Comb Technique". He will also demonstrate straight and curved shears for scissoring curly coats and how to add contouring to your grooming for added style and flair.

Speed Tricks on Drop Coats

Diane Betelak

For many salons, Drop Coats are the basis of our grooming business. We need to be able to turn out a trim that looks great in a reasonable time frame so we can get more clients in. Learn the tricks to keeping these wonderful dogs in trims that accentuate their good points and hide their flaws. Diane will be using blades, snap-on attachments, scissors, thinning shears and other tools to keep the integrity of the coat, but to get it off fast!

Great Grooming on Drop-Coated Breeds

Jay Scruggs

We see more drop coats in our shop than almost any other coat type. Each drop coat has a different texture. No more using scissors on a drop coat! In this demonstration, Jay will show how to get a more natural look by using snap-on combs and thinning shears. Whether you groom Lhasas, Malteses, Yorkies, or Shih-Tzus, this demo will help you achieve better results with the use of new tools and the right pair of thinners. He will discuss how thinning shears help as a key part of a groomer’s toolbox. Jay will also discuss which thinning shears to use on different coat types. This pet trim will be short yet stylish while still leaving a natural finish.

Dealing with the Drop Coated Breeds

Sue Zecco

Sue will demonstrate layered trims on a Shih Tzu that will work for most drop coated breeds. Snap-on combs and thinning shears are a must for this demo. She will review a variety of head styles to make the thick or fine coated dogs look adorable. Sue will discuss trims to fit every owner’s lifestyle.

Friday Evening

All About Bathing Systems and HV Dryers

Dave Campanella

Having trouble determining which shampoo bather system and methods will work best for you and your business? In the first hour of this two-part seminar, you’ll learn the science and workflow process behind each of today’s most popular systems. Discover how to get the most from each system along with many proven tips that will save you time, money and aggravation.

In the second hour, you’ll discover what really matters for enhanced dryer performance. This seminar provides a complete understanding of the “Drying Process” backed by science and proven secrets of the trade, as well as what to look for in a new dryer and simple maintenance tips. This two-part seminar is a fresh perspective and “must see” for any salon owner, mobile business or start-up!

Hire the “Right Fit” Employee Every Time

Amy Castro

In the fairy tale “The Frog Prince,” a frog is turned into a prince when he finds his perfect match. Unfortunately, most people who hire employees find that the fairy tale is reversed. They meet a seemingly perfect person at the interview, but a frog shows up on the first day of the job and they’re left wondering, “What happened to the person I hired?” In this interactive and information-packed workshop, Communication Expert, Amy Castro will share the key steps you need to take to find the “right fit” employee every time you hire. You will learn: The biggest mistakes people make that cause them to attract the wrong people, interview questions you should STOP using, how to develop “right fit” questions for every position, and more!

Asian Fusion with Yuna

Yuna Liang

Join award winning Chinese Wahl ambassador Yuna Liang in this exciting demo on Asian Fushion grooming. Yuna is the CEO and founder of Yuna Groming School in Taiwan and she wants to share her secrets here in the US. Yuna will go over tools and tips to achieving the Asian Fushion look for your clients in no time at all. She is excited to demonstrate for the first time at Groom Expo so you won’t want to miss this!

Just Heads

Cheryl Purcell

Anyone can do a #7 all over a pet but if you know how to make a cute head, clients are overjoyed. Learn how to groom the heads on multiple breeds in this seminar. Cheryl will teach you her techniques on achieving that WOW factor no matter what length the body is trimmed in. There will be a slide show with videos clips and a live demo.