Groom Expo information coming soon!
*Last year's info below

Sunday Programs

Clipper & Blade Clinic

Diane Betelak

Bring your Andis Clipper, a Phillips head and a regular screwdriver to this one-hour clinic. Diane will show you how to save money by keeping your Andis Clippers and blades in tip-top shape! She will show you how to change the drive assembly and hinge on your clipper, and how and when to clean and oil your blades, as well as other easy maintenance tricks. In these tough economic times, saving money is a must, and this class will save you plenty in sharpening and repair costs.

It's a Snap! Snap-On Combs to Simplify Your Everyday Grooms

Anne Francis

Top competitor and GroomTeam USA member Anne Francis has spent her entire career in a salon doing your everyday pet trims. Over the years she has figured out to cut down time using snap on combs. Anne will show you all the tricks she has picked up along the way to make your everyday grooming easier and quicker with snap on combs.

Supercharge Your Grooming

Victor Rosado

In this seminar you will find out how to make the best out of your grooming by adding up extras that will make your cash drawer smile. These are the financial aspects that can maximize your everyday grooming.

Hypoallergenic, Tearless & Puppy Shampoos: Clarification and Proper Usage

Dr. Dale Sanson

Although it is assumed that hypoallergenic, tearless, and puppy shampoos are “mild” and can be used interchangeably, these three products are formulated differently. Sensitivity to allergens has become more pronounced with social media. Exposure to you, the pet parents, and the pet need to be considered. Many products claim to be hypoallergenic, but what elements need to be considered to prevent your clients’ animals from skin and eye irritations? After attending this session, as a groomer, you will be able to properly answer questions from your clients and be able to properly differentiate between these three classes of shampoos.

Bichon Geometry

Philip Schafmayer

In this seminar, Philip Schafmayer, NCMG, national award winning groomer and 25-year Bichon Frise breeder, will demystify and break down the Bichon Frise trim step by step using straight lines and a simple approach to achieve maximum results for pets and show trims alike!

Full-Body Coloring with the Color King

Adrian Smith

In this creative grooming live demo, Adrian Smith, the Color King, will unlock the doors to your creative grooming side. Adrian will go over how to lighten the fur and how to safely and thoroughly apply full-body color on a dog. Adrian will demonstrate how to blend colors and paint designs on fur. He will share all of the tips and tricks he has learned over the years, from pre-wash to time management. And, as an added bonus, Adrian will show you how to apply feathers and eyelashes.

You Need to Calm Down

Mindy Dinwiddie

Have you had those clients that just need to calm down but everything you say is wrong? Whether you nicked their dog or shaved down their matted dog, we have all had run ins with a client. Join Mindy Dinwiddie to learn how to de-escalate a client. Mindy will share her 11 years of teaching store detectives how de-escalate shop lifters and getting them to comply. You will learn skills that are not only helpful in the salon but also in your everyday life.

Dog Bites and On-The-Job Injuries

Judi Cantu-Thacker

Dog bites and other injuries are common occurrences when dealing with difficult dogs. Join Judy in this one-hour seminar where she will cover everything from how to avoid injury using handling techniques and reading body language to liability and Workman’s Comp, if an injury does occur. Cat and dog bites can be more serious than we really think. Even the smallest bite can disable you for days or weeks. How do you take care of it? How do you protect yourself, your employees, and your clients? What policies and procedures should you have in place? This is a must-see seminar for owners and employees alike.

Creating the Ideal Grooming Salon

Teri DiMarino

Teri will take you on a tour from the floor to the ceiling and from wall to wall in the construction of a new, state-of-the-art grooming salon that maximizes space and profits. Highlights will include the fine art of setting up a big salon in a small space by using time- and labor-saving equipment, effective storage by applying the “art” of utilizing “vertical square footage.” High visibility grooming and client comfort will be addressed as well as some hidden aspects of salon ownership such as seeking the right location, dealing with leases and landlords, as well as making retail work for you.

Handstripping for the Everyday Groomer

Victor Rosado

Explore the world of handstripping and learn how to apply it to your everyday grooming! This ancient technique gains popularity today as the groomers explore the benefits of this scientific grooming method. Learn the basics and more advanced methods that will give you more options to offer to your clients. This is a two-hour seminar with a live demo offered by the Handstripping Travel Team member of the World Champion Gold winning Team in Belgium 2017, Victor Rosado.

Poodles in Black & White

Macie Pisa

Learn the ABC’s of Poodle grooms with GroomTeam member Macie Pisa. Before starting the groom, it is important to learn the dog’s unique shape and create a plan. This live demo will go over the basics of structure, angles, and achieving a balanced cut that compliments the dog’s conformation. Macie breaks down the process into easy-to-follow steps that are sure to improve your skill set.

Mobile Grooming Success

Jay Scruggs

What if you could sit under one of the top grossing, most talented, and successful mobile groomers in the country? Now you can! Jay Scruggs is coming to town, and he is going to share his success secrets as well as solid advice to help you make a decision about mobile—or become better at what you do already. Jay will discuss the details from preparation and start-up to keeping your mobile business customers on a yearly schedule. Marketing yourself and your business will also be discussed which will teach you the best way to build up a clientele and keep those customers coming back.

Add-Ons and Pricing

Joey Villani

In this one-hour class, Joey will go over the five must-do’s in order to run a professional, profitable and efficient salon or mobile operation. He will cover advertising, organization, professionalism, pricing, and continued business through rebooking.

Introduction to the Finer Race: The Feline Face

Blake Hernandez

In this fun-filled cat-centric hour, you will learn some great starter services for cat clients to get your foot in the door with feline grooming. Blake will go over everything from how to check in cats, how to set you and your salon up for success with cat appointments, and what tools are a must when working in the specialized field. To top it all off, Blake will demonstrate how to naturally groom a cat’s face so that your "bath cats" leave looking fiercer than ever before. This is key to separate your service from every other service around!

Cultivate Your Business Mindset

Jess Rona

The level of success you achieve is in direct response to your mindset. The way you see your business and the way you see yourself in the context of your business determines what’s possible for you. Learn Jess Rona’s energetic and spiritual approach to business.

“Short but Not Shaved" and Other Things Owners Say: Making First-Timers into Your Biggest Fan

Helen Schaefer

Until we learn telepathy, learning to verbally communicate with the owner at the end of the leash is paramount to creating raving fans and repeat and word-of-mouth business. In this seminar, Helen will go over common things she hears at the salon day after day from new clients, the basic check-in procedure you should follow with every new dog, and the follow-up questions she asks the owner to ensure the first impression is always a positive one. Make that new client into your biggest fan!

Skin and Coat for Groomers

Susan Sholar

Figuring out skin and coat issues for a groomer can be a nightmare. Susan will help you figure out basic skin and coat conditions that every groomer should be able to recognize. She will teach you how to treat most issues and when to encourage the customer to seek to a vet.

Tips, Tricks, and Tools for Grooming the Poodle and Scissored Coat Types

Allison Alexander

In this classroom, Allison Foley will discuss grooming tips, tricks, tools, and products that you should be using for poodles and scissored coat type dogs. Whether you are someone brand new or an experienced dog groomer, Allison will show you not only the best products but how to BEST use them on scissored coat types, as well as troubleshooting common issues such as dematting. Trimming using straight shears, thinning shears, and blenders for a perfect finish will be demonstrated.