Groom Expo information coming soon!
*Last year's info below

Thursday Programs

Brusher Bather Certificate Program

Teri DiMarino

Your ability to do your job, and do it right, separates you from being "just a bather" to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, "groomer wannabes", seasoned groomer techs and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

Tools of the Trade and How to Use Them

From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. "These techniques and tools will make the finished groom a true work of art," says Teri. Anals and ears will be also discussed.

Dematting… It’s Not What It Used To Be

Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

What’s In Those Bubbles??? Shampoos, Conditioners & Spray

Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a "groomers-eye" view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

Getting the Most Out of Your Bathing and Drying Time

Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

This program is six hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Advanced Hair and Skin Certificate Course

Dr. Cliff Faver

This is the advanced course for those that have already attended the Hair and Skin 101 course. In this course we will take the concepts learned in the first course to a deeper level of understanding. We will cover more of the science, talk about different techniques and misunderstood info on products as well as address how to approach skin issues in a logical manner for successful outcomes.

Difficult Dog Grooming Certificate Course

Blake Hernandez & Macie Pisa

Join Blake and Macie in the first of its kind “Difficult Dog” certificate course. First, Blake will break down the “Bad dogs” into the different types of “bad”—you won't handle a puppy like a senior dog or a worry wart like a coyote. Second, he will introduce all the “hardware” on the market that will help you with these dogs. Third, Macie will show you how to work through the most common challenges with canines and take questions for special cases. Lastly, she will talk about when to say “when” and how to diffuse a dog, a client and a situation altogether. You’ll learn everything you need to know to stay glad even when they're bad!

Making Pooches Perfect with Creative Grooming

Angela Kumpe & Adriane Pope with special guests Alyssa Kasiba, Jayne Gallagher & Adrian Smith

If you have ever wanted to learn creative, now is the time! Many of your clients have seen what is possible on TV shows like ABC’s “Pooch Perfect” and HBO’s “Haute Dog” and “Well Groomed” and have gotten a taste of creative grooming. The odds are you have already been asked about these shows by some of your clients. The time to add a new product or service is always while it is in demand.

Adriane Pope and Angela Kumpe will be showing you how to incorporate creative styling into your salon or mobile. They will cover all the techniques and tools used to get those “as seen on TV” looks. Two of the top creative stylists will show you how to help your clients choose a design, what products to use, quick and easy ways to add a pop of color or a simple pattern, marketing creative services and much more.

If that’s not enough, you will have the chance to meet some of the stars of ABC’s Pooch Perfect! A creative Q&A session with Alyssa Kasiba, Riza Wisnom, Jayne Gallagher, and Adrian Smith will be held at the end of the seminar so you can ask them all of your burning questions.

AKC S.A.F.E. Grooming Certification Program

Susan Sholar

The American Kennel Club recognizes that grooming is important to the overall health, comfort and well-being of pets. Setting the standard in grooming safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons.

As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation.

All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits. This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.

Business Matters

Melissa Verplank

In this four-hour inspiring, business-building program, Melissa shares her secrets of success; starting with how to make your business dream a reality and ending with how to make lifelong clients out of those customers you worked so hard for.

Hour 1) Life Is a Bowl of Popcorn

Opportunities are like kernels of popcorn. They abound for those who look for them. Do you have the mindset, determination, and dedication to fill your personal bowl? In this presentation, Melissa will share with you many of her personal tactics that have allowed her to keep her bowl of popcorn extremely full.

Hour 2) Getting Down to Business: Creating a Plan

Did you know about only half of all new small businesses survive longer than four years? So how do you avoid the failure pitfall? Develop a plan. A business plan. A great business plan is one of the most effective tools for a small business owner who is starting, growing, and even managing a business. Melissa will help you discover the groundwork you need to do to draft your own business plan.

Hour 3) Employee Manuals are the Lifeblood of Your Business

No one wants to spend their weekend creating an employee manual. However, they are the lifeblood of your business. In this session, Melissa will go over some of the key areas that need to be addressed in every employee manual. She’ll also give ideas on useful templates and programs that allow you to create your personalized company employee manual in no time.

Hour 4) Finding Gold in Your Data Base

A new client is always more work than a regular customer. Have you ever thought about the value of your regular customer on an annual basis? Melissa talks about easy ways to increase your revenue stream. She’ll talk about ways to help your customers take better care of their pets that suit their lifestyle—and yours! And, she’ll share with you how to do it without adding any new clients to your existing client roster.

Thursday Evening

Do You Doodle?

Judi Cantu-Thacker

“Don’t make it look like a poodle.” The first words out of every Goldendoodle or Labradoodle owner’s mouth. Although it’s a hybrid, our clients want to think that it’s a breed. After all, many are paying more than they would for an AKC registered breed. Let’s groom this mixed breed and create a dialog with clients letting them know we think their pet is as special as they do. We’ll discuss Doodle terminology and designing a style that suits both owner and pet!

Feline Safety Grooming Certificate Course

Dana Chavez-Rey

In this two-hour, interactive course you will learn how to stock a versatile feline grooming kit. Dana will also go over the right questions to ask a new client and how to safely and effectively evaluate a feline. Lastly, Dana will show you how to prepare your grooming area for your feline friends.

Developing your Eye for Grooming and Conformation

Victor Rosado

This seminar takes you on a journey to develop the ability to study, understand, interpret, and transfer the breed standards into your styling techniques in a fascinating and precise way. Join Best in Show Winner, Victor Rosado as he guides you through some visual exercises to train your eye in order to understand and learn a series of principles that he has found necessary in the formation of the successful pet groomer, competition groomer, or anyone in the industry related to pet styling. These principles are not often offered in teaching programs and are available only in this unique seminar.

You Are Ready to Hire... Now What?

Denise Heroux

Hiring employees (especially your first one) can be a scary step for any salon owner. The good news is it does not have to be! In this seminar, Denise Heroux will present the four major components that have helped her go from a one-woman salon to over twenty employees and growing. She will help you design a blueprint for knowing when to hire, writing job ads, the application process, and the interviewing process. The best part is you can tailor it to fit your unique business model. Learn how to find your dream team and help your business grow.