Sunday Programs

Knowing the anatomy of dogs is an essential part of grooming. For the most fantastic grooms, you must understand the basic structure of the dog, angulation, balance, and how the dog moves. Allison will teach you the basic anatomy of the dog of any breed, and how you can discern the structure of the dogs in your care. This seminar will also teach you how your new knowledge of anatomy is going to affect your grooming, and how to put this know-how into practice in the salon and in grooming competitions.

In this demo, Taylan Bradley will show you how to achieve an asymmetrical head with a donut muzzle while keeping it balanced. They will guide you through scissor techniques, what and when to use products, executing it in your salon vs. competition grooming, and much more.

Feeling burnt out? Rachel will walk you through the skills every groomer needs to stay grounded, focused, and fulfilled in a demanding industry. Learn how to set and maintain boundaries that stick, communicate with clarity, and manage stress before it leads to burnout. You'll leave with simple, effective tools for protecting your mental wellness, handling tough situations with confidence, and navigating daily challenges with professionalism and clarity.

Jonathan took an established boutique and salon with declining numbers and a negative reputation and has turned it into a profitable success! He'll share his marketing strategies as well as cross promotion and customer relation ideas that have helped to build his business and turn around a poor reputation. Jonathan's philosophy is that it's not just about getting them in the door but rather about forming relationships that build customer loyalty and brings them back again and again.

Did you ever want to cord a dog but had no idea where to even begin? This seminar is for you! Madeline will cover the cording process from day one to year five. You will learn about different products and tools to use, as well as how to speed up the process to get the most desired outcome.

Ready to ditch the rent, reclaim your schedule, and take your grooming biz on the road? This seminar is your step-by-step guide to transitioning from a brick-and-mortar salon to a thriving mobile grooming business. Stefanie and Charles will cover startup costs vs long-term savings, choosing the right van and equipment, scheduling and routing like a pro, maintaining loyal clients during the transition, and what really changes when you go mobile (and how to prepare). You’ll leave with clarity, confidence, and a clear roadmap to take your grooming skills from the salon to the streets without losing your mind or your clients.

If there's a single breed that you're certain to find coming to you for grooming, it's the Poodle. All of them— no matter what style their owners select—should be elegant, well-balanced, and scissored. Grooming difficult feet, achieving a beautiful topknot, and getting that overall balanced look are not the easiest tasks in the world. Jay and Sue will demonstrate techniques and styles, provide timesaving tips, and show you how to do quick and stylish everyday pet trims that will be low maintenance for your clients. They will also demonstrate proper body positioning to get the best control of your shears. Whether you are a beginner or expert, this seminar will benefit you.

Join Allison for a run-through on how to help your mental health and physical health before you start your day. Attendees will be doing LIVE mild group stretching together to calm your nervous system and prepare you for your day. You will take techniques away that will help you center yourself and reset in the most stressful work situations. This is an all-age-friendly activity.

As much as we all love our dogs, we must realize there are no perfect pets. Understanding correct canine structure and the beast beneath the hair will increase our ability to deal with certain difficulties we may encounter in our grooming. Teri will show how to achieve the edge that makes your grooming just a bit better than the salon down the street. Knowing proper body construction of the dog helps make the grooming job easier and the finished groom look better. Make crooked legs appear straight, long bodies appear shorter, and short necks appear longer. Give the owner the “show dog” appearance they've always wanted.

This is a crash course on Blake’s business and way-of-life mindset. Learn how to get in the state of mind necessary to follow through on your goals and make your dreams a reality. Do you only want to groom the cutest dogs? Would you like to do that while also creating other sources of income? Well, Blake has been putting that into practice for years and wants to share with you how he’s done it!

This one-hour class introduces new groomers to essential ear care, anatomy, and safety practices. Attendees will learn the structure and function of the ear, how to recognize common health issues such as infections, mites, allergies, and foreign objects, and how to safely inspect and clean ears without causing harm. The class also covers popular ear styling techniques and the precautions needed to avoid injuries, along with how to identify and respond to common ear injuries. By the end of the session, groomers will feel confident spotting red flags, performing safe ear maintenance, and knowing when to escalate concerns to a veterinarian.

As dog groomers, we have the unique opportunity to not only groom our furry clients but also educate their pet parents about proper grooming practices. In this interactive and informative class, we'll explore how educating clients can make our lives as groomers much easier and bridge the gap between groomers and pet owners, ensuring our canine companions receive the best care possible. We'll also dive into the ways groomers can educate clients to elevate their overall experience. With the abundance of misinformation out there, it's time for us, the professionals, to empower pet parents with accurate and valuable insights. Attendees will gain valuable insights and practical strategies to effectively educate their clients, leading to enhanced client relationships and improved grooming experiences.

Join Olga as she explains Asian-style faces and techniques. Learn how to achieve the sought-after cute expressions that resemble a living teddy bear. Spend an hour with a fusion expert while she shares her tips and tricks for you to take back and implement in your shop.

Are you having a difficult time trying to get a smooth finish on your dogs without spending a lot of extra time? Sue and Jay will demonstrate proper body positioning to get the best control of your shears. Choosing a shear that best fits your hand is key to smooth scissor work. While grooming a dog, they will show you simple tips and tricks to help improve the quality of the finish on all breeds. Jay will also demonstrate how to eliminate that bounce in your shear. Blade type, handle, sizes, and quality of steel will be discussed. Whether you are a beginner or expert, this seminar will benefit you.

Jay Batista will start this one-hour seminar by discussing the preparation of the coat and correct tools needed, followed by a demonstration on carding the jacket and clipper work to set the pattern. Jay will then show you the proper way to straighten hair on ears and legs and how to safely use hot tools—every Asian Fusion cut calls for flat-ironing! The last step in this transformation is a cute face to complete the look.

The face is the focal point of every groom, and shaping it well sets your work apart. In this seminar, Rachel breaks down how landmarks, proportion, and finish work together to create expression that lasts. You’ll learn how to identify balance points, control lift and roundness, and adapt these principles to every coat type and style. With simple, repeatable steps, Rachel will help you approach every face with confidence. You’ll leave inspired to see faces in a new way, with the skills to make each groom look polished, effortlessly photogenic, and designed to hold its shape long after the appointment.

This seminar is designed to empower businesses and professionals with the knowledge and skills needed to provide exceptional customer service. Attendees will learn strategies for enhancing customer interactions, building long-lasting relationships, and exceeding customer expectations. The seminar will focus on practical techniques, effective communication, and the use of technology to create memorable customer experiences, ultimately driving customer loyalty and business success. Denise will also set you up with tools to help deliver consistent service no matter how small or large your business is.

Keeping pets safe during the bathing process is one of the most important responsibilities of a professional groomer. This course will cover the fundamentals of bathing safety, including proper pet handling; the safe use of equipment; how to select and use safe, effective bathing products; step-by-step guidelines for safely drying dogs of all coat types; and best practices to ensure both groomer and pet remain stress-free and injury-free. At the conclusion of the seminar, attendees will complete a written test. Upon successful completion, participants will receive a Bathing Safety Certification, demonstrating their knowledge and commitment to safe, professional grooming practices.

In this new world we live in of social media mayhem and brands constantly looking for content creation, the term Brand Ambassador isn’t reserved for those with a large following. Brand ambassadorships can be fun and sounds exciting, but not all of them are created equal. Kayla will walk you through what makes a good partnership, the red flags to avoid, and how to negotiate terms that actually benefit you. You'll leave with clarity and confidence to step into possibly working and creating partnerships with brands.

Learn how to turn your social media into a powerful client-getting tool in today’s digital world. This class is for groomers who want to attract new clients, improve their online presence, and grow their business with confidence. Charles and Stefanie will cover how to create content that gets bookings including what to post, how to stand out, and how to connect with your ideal clients. You’ll also learn how to take high-quality photos and videos using simple tools, along with what equipment and apps that can elevate your content. In addition, they will touch on how to build a clean, effective website and how to use platforms like Google to promote your services and get discovered locally.