Your online image matters more than most people realize and so many grooming businesses are turning customers away by not putting thought into their website functionality, design, and purpose. A website can easily make or break a business and, in today’s age of technology, it’s never been more important to business success and growth. Fernando will show you exactly what your website MUST have in order to build your authority and cultivate casual viewers into paying customers.
Are you grooming the dogs you enjoy for clients who appreciate what you do? Or are you stuck dealing with grouchy dogs and difficult clients? Let us help you change the conversation with your clients. This seminar will include sample “scripts”, tips, and secrets to use with your clients and how to create great customers on their first visit in the salon, setting you up for years of a successful client relationship. Make customer service your first concern and set yourself apart from the competition.
The German Trim is great for those clients who “don’t want their Poodle to look like a Poodle”. The great secret is that this style does fit the Poodle breed standard! Michell will show you how to create this elegant sporty trim using snap-on combs of various lengths and then blending and finishing with scissors. She will demonstrate the clipper work on the face and feet. Michell will also explain the choices and techniques for the tail and ears.
The skin is the largest organ of the body and needs four basic elements to survive. Without these elements the skin is destined to problems. Join Dr. Cliff in this informative seminar to learn the importance of sebum and what the groomer’s role is in taking care of it.
Lion cuts are a popular groom style for cats, either because of owner preference or because a cat is severely matted or pelted. Know when a lion cut is the right choice and when it is not so as to avoid unnecessary dangers and incomplete grooms. In this seminar, Danelle will explain how to determine when a lion cut is appropriate and when it is not, how long it should take to complete, and what methods and steps to follow for a clean, smooth finish.
Angela will show you how to carve beautiful detailed patterns into the coat. This is an awesome way to try creative styling without the commitment of color. This is also a great way to add creative flair to dark coats without the hassle of trying to add color. Although these designs can be left without color, Angela will go a step further and add color to the designs.
Jennifer Lee has won three Best in Shows with her Scottish Terrier. She will demonstrate how to groom a Scottie in both a pet trim and show trim. Jennifer will also explain the breed standard and step by step grooming techniques on this wonderful and elegant breed. Jennifer will share her secrets on how to groom Scotties from head to toe. "The secret of good grooming begins with an honest appraisal of the dog to be groomed.” Jennifer will explain what it is and how to have "A Good Eye".
Many altercations between dogs can be avoided if you understand the warning signs and take action early. In this seminar, Fernando will discuss how you can stop fights before they start, as well as what to do (and NOT to do) if you have to break up a dog fight.
Want to go mobile but don't yet have the funds for a grooming vehicle? Laura shows you how to still be a mobile groomer, but grooming inside the owner's home. We'll explore topics such as hair containment, safety concerns, equipment, cleanup, and marketing/pricing. Learn a little bit more about this niche branch of mobile grooming!
The Cocker Spaniel is one of the most popular breeds whose coat requires constant maintenance. Let Judy show you how to get the best Cocker pet trim while still keeping the breed profile. She will demonstrate an easy way to bevel feet the right way, every time and how to achieve a natural look without hand stripping.
This is a seminar for all the new comers who would love to get into grooming competitions but are overwhelmed and don't know where to start. Julie will go over prep work, coat growth, what the judges are looking for in the ring before, during, and after time's up, what makes you and your dog stand out in a crowd, and final touches and handling skills that can make the difference. If you're ready to get your feet wet, this is the seminar for you!
First impressions are everything in the art of grooming. The first thing your client should see when the dog is groomed is a great expression. In this informative seminar, Jay will take you through the grooming steps of different head styles. You will learn breed specific techniques as well as different head style options. This seminar is for those groomers who want to fine tune their techniques to wow their clients immediately upon seeing their dog.
You don't have to spend a fortune to give your salon a new look. It's a matter of finding your niche. Often times, it’s the little things that set us apart. There's lots of ways to make your salon stand head and shoulders above the rest. Want your business to grow and become THE place pet owners and their pets want to come? Then come find out how!
Common dryers, including “stand,” “cage,” “high velocity” and “force,” are reviewed, with a focus on the equipment’s primary and secondary uses. A series of charts, graphs, color photos, and text assist audience groomers to select the proper dryer for a specific application and groom shop. Force dryers are discussed in detail. The differences between single motor and double motor dryers used in high velocity or force type dryers are discussed. Also covered is the double motor configuration and the pros and cons of series and parallel configurations.
Grooming, like all other dog service businesses, is mostly a referral based industry. However, so many businesses aren’t doing the things they should be to take advantage of this powerful form of traffic. A referral is the easiest sale you can get - they’ve already been sold on how awesome your business is by someone else. Fernando will go over the 2 main sources of referrals you have available to you and how you can cultivate them to bring you a constant stream of new clients without ever having to lift a finger or spend a dollar on advertising.
Jonathan believes thinning shears are one of his most useful cutting tools. He executes entire haircuts on a variety of coat types using thinning shears alone. In this live dog demonstration-style seminar, he’ll share his use of the “scissor over comb” techniques that he has learned and developed into his own personal style. The “soft looking” lines of thinners vs. the blunt cut of a scissor results in smooth layering and a natural looking finish incomparable to any other. And with the use of thinning shears you can achieve any length trim without being limited to snap-on combs.
A violent crime occurs every 26 seconds. 1 in 5 women are the survivors of rape. Many groomers work alone and travel alone. What are you doing to keep yourself safe and protected? This class will discuss ways to keep you and your loved ones safe. Learn about personal protection products, including phone apps, pepper sprays and stun guns, their proper uses, and the pros and cons of each.
While this is not an interview with Barbara Walters, it is an in depth investigation of add-on accessories and color application for busy salons and mobile groomers. Contrary to popular beliefs, accessories and color application can be fast and easy to apply, allowing you to earn money with little time and effort. Angela and Lori will first go over at least 20 different products and tell you everything you need to know to start offering these services in your salon; where to find them, how to use them, how to market them, and how to price them for you clients. Once they cover all the products they will prove how fast you can apply these products in a race against the clock. The girls will each have 20 minutes to apply 20 add-on accessories and/or color applications. Of course, it will be a competition to see who can get done first. Guaranteed to be an entertaining show that will keep you on the edge of your seat!
“I don't want to know what mixed breed I am going to groom until it arrives!” states Kendra, “I will examine the dog's structure and decide what clip will best suit the pooch.” Watch Kendra as she transforms the shaggy pooch into a completely different dog. These skills will be great for any of those clients that give you the ‘creative go ahead’ to groom the dog how you want, and it will help you better your suggestions to the client. Don't forget your camera!
Have you been thinking about adding cat grooming to your business? Or are you are just starting out with grooming cats? Then this seminar is for you! You will learn the proper techniques of combing, brushing, handling, cleaning ears, trimming and filing nails, and feline oral care. Kim Raisanen will be doing live demos where she will demonstrate on a long hair and a short hair cat and discuss the similarities and differences in their grooming requirements.
Long time grooming educator, Melissa Verplank, guides you on the art of reading the blueprint of any dog. She digs into the written breed standards, canine anatomy, terminology and structure – and how it correlates to the grooming table. In this presentation, she helps you understand how to groom any dog - no matter what breed - with style and flair. Solid grooming is about being able to read the guidelines following those blueprints in the grooming process. You will learn the importance of bones, muscles, skin and, fur and how you can use them to your advantage. You can enhance any dog or detract from them simply by leaving or removing fur.
We struggle with de-shedding, de-matting, and de-tangling on a daily basis; many opinions, techniques, tools, and products attempt to tackle these challenges. However, we really need to understand some basic hair physiology and chemistry to select the best approach. We will review client dog video and the hair samples taken and analyzed with electron microscopy, observe coat damage, mats, tangles, and undercoat from several common coat types up-close as never seen before. This data provides keen insight that leads to guaranteed results! Learn how to safely release more shedding and mats while avoiding the risk of further coat damage and messes, eliminate pre-brushing and reduce stress. Create a much calmer environment by avoiding muscle strain and/or injury to you and your client dogs. Save time and earn more just by understanding the “Truth” behind bad hair days!
Learn how to “Go Green” for the environment and add to your bottom line too! Discover how to “green up” your business without making costly changes. Nancy will explore lots of easy, inexpensive ways to go green. Then learn how to translate those changes into dollars in your pocket!
Most pets make more frequent visits to their groomer than they do to their veterinarian. This program will focus on the vital role groomers play as part of the healthcare team of each pet. Learn how to perform a basic and efficient physical examination that will help you to provide the best care for your fur clients. By recognizing common problems, you can be a valuable and trusted part of your clients’ pet education.
In this class, Angela will teach you techniques she has used to market to targeted areas and clientele, as well as the difference in the pricing of her grooming salon and mobile grooming business.
Chris will demonstrate different techniques you can use to clean up, fix up, and finish up Shelties, Chows, Golden Retrievers, Border Collies, and Australian Shepherds. These techniques will separate your bath breeds from other grooming salons and allow you to charge more for these heavily coated dogs.
We all get them. You know the ones no other shop will do - the dog that gets passed from shop to shop. Sue does not pass those dogs to anyone; she grooms them! She will show you handling techniques that will help you groom these dogs too. These clients will love you forever. Sue will also show you finishing techniques that will make those dogs with difficult coat types and the floppy, lifeless, choppy-looking drop-coated little dogs look better, and they will stay looking good longer.
Are you working harder for less income? Are your debts growing, while your income is shrinking? Where is the profit in the grooming industry? Take a dive into your bookkeeping, and learn once and for all how to make real money in this ever-changing business. This cost-analysis based seminar will truly show you where every penny of your business is spent, down to how much it costs per dog for shampoo.